Saturday, January 28, 2012

HAMMOND’S : Surf: 0-1 ft. Trace mid period swell from the west. Light and variable north-northeast winds with smo... http://ping.fm/9tFBr
TARPITS : Surf: 0-1 ft. Very Small mid period swell from the west. Light and variable north-northeast winds with sm... http://ping.fm/MbS7E
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U.S. may rely on aging U-2 spy planes longer than expected http://ping.fm/3MPxk

Friday, January 27, 2012

Students alerted to warning signs of teen domestic violence http://ping.fm/b6f0R
Police seek rape victims after man held in December attack http://ping.fm/1n4n2
Manson: Four decades later, crimes still haunt http://ping.fm/e6Czs
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Thomas Edison, Steve Jobs top young adult list of greatest innovators http://ping.fm/LrrLp
GDP grows 2.8% at year’s end but rate falls short of expectations http://www.linkwebservices.com/web_university/gdp-grows-2-8-at-years-end-but-rate-falls-short-of-expectations?utm_source=rss&utm_medium=rss&utm_campaign=gdp-grows-2-8-at-years-end-but-rate-falls-short-of-expectations
Stocks: Investors await reading on U.S. growth http://ping.fm/4tGpe

Thursday, January 26, 2012

DOCKWEILER STATE BEACH : Surf: 5-8 ft. Small long period swell from the west. Light north-northeast winds with a sl... http://ping.fm/EoY2V
40 ST. NEWPORT : Surf: 3-5 ft. Small long period swell from the west. Light and variable northeast winds with smoot... http://ping.fm/tS46Q
CABRILLO BEACH : Surf: 5-7 ft. Small long period swell from the west. Light and variable north winds with smooth se... http://ping.fm/IClkJ
VP Marco Rubio?: The man in demand http://ping.fm/iwOzw
‘Soccer mamis’ could sway Florida http://ping.fm/sLrKN
With stakes high in Florida, Romney keeps Gingrich on defensive http://ping.fm/v9CYs
OCVarsity Hot Shots: Wednesday’s basketball games http://ping.fm/P6z2r
Romney tax returns detail funds not identified in ethics forms http://ping.fm/g8LWR
Homeless man stabbed in fight http://ping.fm/AFdMA
(01/25) Sun Diego Welcomes Taylor Clark to Their Surf Team http://ping.fm/97DOv
(01/25) Surfing Heritage Foundation Announces Bolton Colburn as the New Executive Director http://ping.fm/DE9lO
(01/25) Global Odyssi Now Offering Custom First Aid Kits http://ping.fm/7tr2P
(01/25) Vans Surfjitsu Shoe Release Party at Thalia Surf Shop Invite: Thursday, February 2 http://ping.fm/RbIzM
(01/25) Pirates Kidnap American Journalist in Galkayo http://ping.fm/KH23v
Obama’s Chrysler 300 on sale for $1 million http://ping.fm/i2WCf
San Clemente saves its best for last http://ping.fm/u0gPt
New-home sales hit a record low http://ping.fm/kQWBr

Wednesday, January 25, 2012

Tuesday, January 24, 2012

Obama not expected at ‘birther’ hearing http://ping.fm/B3q4A
Surfing Heritage Foundation gets new director http://ping.fm/cbi6v
Apple’s $46 billion sales set new tech record http://ping.fm/kCygi
Web Services Account Manager Position Available http://ping.fm/ncjVb
Syria agrees to allow monitors to stay, spokesman says http://ping.fm/WXm8y
O.C. high-end home sales off 10%s
Panel could OK H.B. Woman’s Club plan to rebuild http://ping.fm/3WGDS
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Greek debt deal hinges on interest rate impasse http://ping.fm/9kWV3
Gingrich releases Freddie Mac contract http://ping.fm/f6VQT
Stocks: Eyes on Greek debt and earnings http://ping.fm/xCouE

Monday, January 23, 2012

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Tablet, e-reader ownership in U.S. jumps to 19% over the holidays http://www.linkwebservices.com/web_university/tablet-e-reader-ownership-in-u-s-jumps-to-19-over-the-holidays?utm_source=rss&utm_medium=rss&utm_campaign=tablet-e-reader-ownership-in-u-s-jumps-to-19-over-the-holidays
Storm brings snow to region’s slopes http://ping.fm/oTbB1
Newport-Mesa schools chief convicted of two felonies http://ping.fm/MV3wn
EU imposes new sanctions on Iran http://ping.fm/yKmHb
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Man who jumped from overpass identified http://ping.fm/a4IMB
17 most luxurious O.C. hotels, restaurants http://ping.fm/smrmV
(01/20) UCSB Coalition Launches Groundbreaking Compost Pilot Project http://ping.fm/Fr2QI
(01/20) Jamie O’Brien Places 2nd at the Da Hui Backdoor Shootout http://ping.fm/yGLu7
(01/20) Body Glove Launches a New Colorful Campaign to Promote their Smoothies Swimwear Collection http://ping.fm/UQTz6
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Thursday, January 19, 2012

Anonymous claims attack on DOJ site http://ping.fm/5gJrx
Santorum tries to shoulder past rivals http://ping.fm/fWtI4
Greek debt talks remain elusive http://ping.fm/ahv9z
Microsoft, Intel earnings jump despite PC softness http://ping.fm/UhCOr
Big banks boost stocks http://ping.fm/fLVZ2
Bank of America reverses loss and earns $2 billion http://ping.fm/HyMgo
2 to be arraigned in Long Beach homeless camp killings http://ping.fm/9egpW
At $400 billion, Apple is worth more than Greece http://ping.fm/1bsmd
Ford white-collar workers to get pay raise and bonus http://ping.fm/nFApH
Ex-wife: Newt Gingrich wanted ‘open marriage’ [Video] http://ping.fm/EDVT9
Santorum campaign urges Romney to concede on Iowa results http://ping.fm/0EcAO
Rick Perry formally exits presidential race, backs Gingrich http://ping.fm/znJxR
Michael Jackson lives again in new Cirque du Soleil show http://ping.fm/Fk1xc
Newport-Mesa chief: Pay raises not criminal http://ping.fm/M2sJS
Brown shows he’s thinking beyond the budget http://ping.fm/087AH

Wednesday, January 18, 2012

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PIPES : Surf: 1-2 ft. Very Small long period swell from the west-northwest. Light and variable north-northwest wind... http://ping.fm/97Hw5
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RV park residents occupy Garden Grove City Hall http://ping.fm/ScnDy
GOP candidates escalate rhetoric in South Carolina http://ping.fm/fdtW4
Getting Noticed on the Web http://ping.fm/HtP7e
Keystone oil sands pipeline likely to be rejected http://ping.fm/TUQK4
Gingrich: U.S. should reconsider gold standard http://ping.fm/okaPW
7 charged in $61-million single-trade stock fraud case http://ping.fm/oe0ZG
Head found near Hollywood sign http://ping.fm/IHPRZ
Gang members being jailed, San Clemente chief says http://ping.fm/CzkIH
Meet new space probes: ‘Ebb’ and ‘Flow’ http://ping.fm/Kvq5i
Is it the flu or just a cold? http://ping.fm/dgWu2
(01/17) Gavin Sutherland on the rescue of the recent near drowning at Pipeline http://ping.fm/Fd5bj

Tuesday, January 17, 2012

(01/13) HAINAN CLASSIC: DAY THREE http://ping.fm/Bdzeh
(01/16) Jack O’Neill: It’s Always Summer on the Inside http://ping.fm/Irgtv
Brazil orange growers: ‘We can adapt’ http://ping.fm/JPlxA
The Greek debt dance heating up http://ping.fm/FEpKe
Family in ferry crash gets rental-car refund http://ping.fm/xvxMp
Realtors on alert after robbery during open house http://ping.fm/R83Vv
Stocks get early boost from China report http://ping.fm/f73vs
Digby Does Location-Based Mobile Marketing http://ping.fm/MhrSd
Obama council repeats job-creating ideas http://ping.fm/g5sUc

Monday, January 16, 2012

Thursday, January 12, 2012

California imposes energy-efficiency standards on battery chargers http://ping.fm/J6C0h
Two top bosses on high-speed rail to step down http://ping.fm/nhvND
Police seek man who robbed Santa Ana bank branch http://ping.fm/aLVzM
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Iran’s ‘distressed’ oil to keep flowing – at deep discount http://ping.fm/3fk9q
Why your orange juice is still safe http://ping.fm/ShM9K
OJ crises can be avoided with barcodes http://ping.fm/CosYK
(01/11) First ever Chinese WQS event kicks off in fine form http://ping.fm/qaHKY
Mastering Search - Inside the Black Box
ShareThis
GOOGLE ALGORITHM CHANGES TO KNOW
Search engine, digital advertising, and now emerging social media powerhouse Google has always played its cards close to the chest in relation to the factors that influence search result positioning.

In the past few months, however, the company has made very public efforts to educate and inform the Web community about the hundreds of algorithm changes and tweaks it makes on a yearly basis.

November and December saw the first of these public notices, and while there is a great deal of room left for interpretation for search engine optimization professionals, few would disagree that many of the insights shared are actually quite actionable.

Let’s take a peek into Google’s black box and analyze what these changes mean for digital marketers.

■ Google indicated that it is now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu, for use in the snippets that appear on search results. While Google has long disregarded most page meta data (meta keywords, titles and description), this change indicates to many that spending more time optimizing page content and sitewide experience will yield better results on the search results pages.

■ Perhaps most significant, particularly for those responsible for link building, Google indicated that it has begun deprecating the value of anchor text within inbound links in the influence of search result page titles. This means that all of the work SEO professionals have put into varying the anchor text used in their link-building campaigns may ultimately be for naught. Instead of concentrating on the variations of relevant keyword anchor text, perhaps it is best to provide more in the way of strong calls to action.

■ As applications for mobile, the desktop and even the browser continue to become popular, Google has made strides in helping developers provide an additional layer of information. By extending coverage to include applicationrich snippets, consumers searching for different applications will begin encountering information about the apps such as reviews, ratings, offers (where it can be found), cost, date published, OS required and more, including file size, format and even the features provided.

■ In another very important change, Google indicated that it has added “new signals” to indicate which page is “original” and which is not. While Google obviously won’t reveal what those individual signals are, over time consumers can expect less duplicate content in the search results. Many search engine optimization professionals believe that the change may be as a result of the introduction of authorship markup (specifically the rel-author tag — read http://wsm.co/j7JfsD) which was introduced in June 2011.

■ A modification (and additional processing) on the top set of results ensures that Google won’t show too many results from one site (called “host crowding”). Expect a more fair and balanced search results page. ■ Results for related queries have also apparently been a focus as well. A refinement has been made that will ensure that sites/pages which only “partially” match the original query are seen less often. Why Google was in some instances returning only partial matches to a user query is up for debate, but expect a more relevant group of listings as a result. This may also have something to do with the notification that Google has made a change to make more longtail content available in its index.

■ Recency is another issue that seems top-of-mind at Google. In addition to indicating that it has improved its handling of date-based search results (specifically when a user has chosen a date range), Google also noted that its blog search index is now more comprehensive and will feature fresher results in the natural search results. The takeaway? If you are not publishing new content regularly, you most certainly should be.

Remember that hundreds of changes are made each year to Google’s algorithms and those mentioned above are really just the start — but they are likely the most important. The search engine has also deprecated the value of citations (references from multiple documents on the Web) in image search; made modifications to better determine image freshness, offering up more autocomplete predictions; released a new algorithm for automatically detecting placeholder sites (focusing on parked domains), and made several layout changes to improve usability on tablet devices.

Keep in mind that it is still pretty dark in Google’s black box. Translated, that means that much of this may just be speculation. Monitoring the changes and modifications you roll out for your own SEO campaign will provide a more accurate view of the changing search landscape as it relates to your website property.
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New tax form may shock small firms http://ping.fm/rNLqm
Facebook meeting leads to tattoo, arrest http://ping.fm/6urge
Stocks sputter on weak economic reports http://ping.fm/4IFhw
CES Day Two: gadgets and gizmos http://ping.fm/REWBc
600,000 Californians lose jobless aid http://ping.fm/61a5v

Wednesday, January 11, 2012

National political effort by Latinos kicks off in Santa Ana http://ping.fm/0oFVz
Final: Clippers 95, Heat 89 (OT) http://ping.fm/lN5Hi
Bryant helps Lakers end road woes http://ping.fm/tdqFO
Homeless men stab each other during fight http://ping.fm/O3LP2
Stars turn out for People’s Choice Awards http://ping.fm/nNxXC
Deputies stop cars in quest for clues http://ping.fm/rhGOj
11 O.C. surfers are winners at WSA contest http://ping.fm/jCDUV
$10 million Anaheim theater battling hard times http://ping.fm/ta9Eh
24-year-old Newport Beach restaurant closing http://ping.fm/cDTpC
U.S. extends deportation hold for some Salvadorans http://ping.fm/IuyCJ
Obituary: Rosemary Prusinski http://ping.fm/OlX8z
Angels: What to expect from Kendrys Morales http://ping.fm/vE1BF
Guitarist Carl Verheyen to play 2 South County shows http://ping.fm/OuQPX
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Porn exec gets 15 months for cheating on taxes http://ping.fm/ogVyH
Federal judge orders Paul Ceglia to pay fine in Facebook case http://ping.fm/Rlyuz
Dana Hills grad, 18, designs new Festival of Whales logo http://ping.fm/CX5bq
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Report: Iran nuke scientist killed in blast http://ping.fm/KshrZ
High clouds cut into sunshine http://ping.fm/Etxk1
Can Laguna’s Fred Karger be the next president? http://ping.fm/XIn2n

Tuesday, January 10, 2012

GOP legislators: High-speed rail is a lemon http://ping.fm/1KB1d
Fallen Marine’s family to receive Navy Cross http://ping.fm/o6wdx
Crime in your Dana Point neighborhoods http://ping.fm/MOuc1
The coolest cars from the Detroit auto show http://ping.fm/R7T0n
Calif. house price drop 7th biggest in U.S. http://ping.fm/LaoPC
New albums: Norah Jones returns to the Little Willies http://ping.fm/ovN8H
Kodak, trying to stay afloat, rejiggers itself http://ping.fm/npF39
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Monday, January 9, 2012

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The Ecommerce Site Owner’s Guide To Search Marketing For 2012 http://ping.fm/Rbrhb
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MerchantCircle | Current MerchantCircle Mayor standings in San Clemente, CA http://ping.fm/lOCcx
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Wednesday, January 4, 2012

QE3 in 2012? ‘Only as a last resort’ http://ping.fm/269WL
NBCUniversal drops plans for studio complex http://ping.fm/aWSrh
Survey shows California healthcare costs rising, benefits shrinking http://ping.fm/X7C0D
Arson suspect charged with 37 counts http://ping.fm/WOJDT
Mom to 911: Is it OK to shoot intruder? http://ping.fm/abYsX
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Cat burglar flees after woman screams http://ping.fm/Cyd8A
‘Wrong way’ robber suspected in 6 holdups http://ping.fm/V9dti
Inside the Online World – February 2012 http://ping.fm/gilRB

Tuesday, January 3, 2012

VENTURA HARBOR : Surf: 7-10 ft. Moderate mid period swell from the west. Light and variable north-northwest winds w... http://ping.fm/WLk9U
OXNARD : Surf: 4-5 ft. Small mid period swell from the west. Light and variable north-northeast winds with smooth s... http://ping.fm/DO7ZQ
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Ranger killing suspect deemed troubled http://ping.fm/HW5ot
Iowa results show Santorum, Romney in tight race http://ping.fm/UKgZh
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Taliban ready to talk to the U.S.? http://ping.fm/uDBX3
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Industrial stocks: Ready for a rally http://ping.fm/5CYUx
U.S. diplomat in China discuss N Korea http://ping.fm/d9477
Case against Mubarak begins http://ping.fm/YRYGA
Taliban, allies form leadership council http://ping.fm/DqyDK